SAMPLE WORK
american cheese education foundation (ACEF) - visioning & strategic support
ACEF is the fundraising leg for the American Cheese Society (2400-member international industry association). They were looking for help - feeling their direction and impact were murky.
Services provided: Mission refinement, boilerplate organizational description development, 3-year vision development, goal development, strategic plan development, roadmap initiation.
Structure: Team workshops.
“Marty was an incredibly brilliant and bright figurehead during a large strategic overhaul in our non-profit organization. Her direction and wherewithal proved vital in advancing our organization and board’s understanding of what, where, when and how to focus our time. All with a smile and guidance that never felt forced. Would highly recommend! ”
engineering design & manufacturing organization - strategic & communications support
This engineering and manufacturing organization had a highly complex new product area and needed to increase customer attraction to this product. Their business development team had good connections but needed storytelling tools to support their business development efforts and strategic trajectory.
Services provided: Strategic marketing & sales process development, landscape assessment, boilerplate company description language development, sales material and pitch storytelling development (core positioning, pitch slide deck, trade show materials, website/digital materials, proposals, etc.), executive communications.
Structure: Multiyear 1-on-1 and team interactions, consulting services, communications training/workshops for engineering teams.
RIVERSIDE FARM - business planning & leadership support
A younger generation in one of Maine’s oldest family-farms was taking over from their parent’s generation and wanted business strategic support to navigate the process.
Services provided: Vision development, goal development, strategic plan development, thought leader partnership.
Structure: 1-on-1 and team coaching.
“You have been an incredible asset to us and we talk about you all the time and suggest you to many other farmers. You rock!”
AI Strategy Director - Leadership & Communications Support
This individual stepped into a new role to lead one aspect of their organization’s AI strategy. Looking to gain confidence in their role and also figure out how to communicate about a new, changing, and developing technology so it integrated smoothly and securely into the organization.
Services provided: 1-on-1 coaching to navigate into and build confidence in the new role, communications coaching to workshop positioning and messaging for a combination of organization-wide internal and upward facing executive messaging – specifically to align both audiences to a critical strategic direction for the organization.
Structure: 1-on-1 coaching.