BRANDING & defining Your POsition
Who are you and how do you want to represent yourself? Are you polished? Modern? Professional? Savvy? Creative? Reliable? How do you describe your company and its products? How do you strengthen your brand internally? How do you sell your brand externally?
clarifying mission, vision, & goals
defining your competitive position
Brand Development
Pitch Development
Audience Segmentation Analysis
product launch support
Internal Brand Strengthening
There are two aspects of brand development: external and internal.
External branding
External branding often involves developing the position, messaging approach, look and feel, approach to interacting with customers - all in order to define "who you are and how you present yourself" essentially.
Internal branding
With internal branding, you're trying to align your brand internally with your overall customer engagement team so that everyone is working together to the same same business vision, mission, and goals. Just like with external customer journey design, you can work to design your "internal" customer (i.e. employee and/or partner) journey.
Not sure if what I offer or how I work with people would work for your needs? Let's hold a quick informational interview to answer your questions.